Material continuity between functionality and performance

A contemporary commercial project must be able to meet complex requirements: resistance, safety, ease of maintenance, as well as aesthetic identity and perceptual quality of the spaces.
In the Iper Magenta supermarket, designed by Arch. Stefano Castronovo, these needs are effectively addressed thanks to the use of the stone-effect porcelain stoneware collection Realstone Ceppo XT20 White 60×120, chosen to floor the entire building, from the interior spaces to the exterior surfaces.

In high-traffic retail spaces, the flooring plays a key role. It must accommodate the continuous flow of people, withstand heavy loads, and guarantee consistent performance over time, without sacrificing an aesthetic language consistent with the architectural design. The choice of a single surface for both indoor and outdoor areas reinforces visual and functional continuity, contributing to a fluid and organized spatial experience.

Realstone Ceppo XT20 perfectly meets the needs of contemporary commercial spaces. It is a frost-resistant material, highly resistant to deep abrasion, and designed to easily withstand daily wear, heavy traffic, and exposure to weathering. Practical and versatile, it defies the effects of time, making it ideal both for large interior surfaces and for outdoor areas exposed to various climatic conditions.

From an aesthetic point of view, the collection faithfully interprets the appearance of Ceppo di Gré, an iconic stone of Lombard tradition. The surface is characterized by an elegant balance between small and large “pebbles” set in a light neutral base, able to brighten spaces and give visual depth. An authentic and refined look, combining the charm of natural stone with the advanced performance of porcelain stoneware.

In the Iper di Magenta supermarket project, Realstone Ceppo XT20 White thus becomes a central architectural element: a reliable, durable surface with a strong visual impact, designed to accompany the daily life of a large commercial space over time.

Ph Saverio Lombardi Vallauri